Some time later he learned of a young man he knew from an Arizona ranching family, who had won a roping, and when asked if he wanted the prize of a horse trailer or a sum of cash; the young man replied that he wanted the cash. When asked why, he responded he wanted to use it to go to school. This touched Bill's heart, because he knew that young people of the Arizona ranching community are often unable to afford higher educations. That was all the inspiration Bill needed to act on the idea he had stored away. In the beginning Bill was told by several people that he was attempting the impossible, but that attitude only served to spur him on. Determination and hard work eventually won out and The Arizona Cowpuncher's Scholarship Organization, Inc. became a reality in 1995.